The Segway PT arrived in 2001 wrapped in some of the loudest hype in tech history. Leaked under the code name “Ginger,” it was rumoured to be a world-changing invention; analysts mused that cities would be rebuilt around it. What Dean Kamen actually revealed was a two-wheeled, self-balancing electric scooter you steered by leaning. It worked, but at a few thousand dollars and too wide for sidewalks, it never found the mass market, settling instead under tour guides and mall security guards. The company sold roughly 140,000 in two decades. Cheaper electric scooters and hoverboards took its niche, and Segway ended PT production in July 2020.
Worth remembering
- Pre-launch hype, under the code name 'Ginger', claimed it would reshape cities.
- Owner Jimi Heselden died in 2010 after riding a Segway off a cliff on his estate.
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Sources
- Segway PT unveiled 2001; production ended July 2020 Wikipedia
- Segway sold about 140,000 units over its lifetime Wikipedia
- Segway announced the end of original PT production in June 2020, with the device having sold only about 140,000 units over nearly two decades despite early hype NPR
- Segway's production of the original PT ended July 15, 2020; by the time it closed, the PT accounted for less than 1.5% of the company's revenue Smithsonian Magazine
A graveyard tradition: leave a stone to show you came, and remembered.