HD DVD, launched by Toshiba in 2006, was one of two rival successors to the DVD for high-definition video. Backed by Toshiba, NEC, and Microsoft, it fought Sony’s Blu-ray for studio and retailer support in a war that confused consumers and stalled both formats. The decisive blow came in January 2008 when Warner Bros. announced it would release exclusively on Blu-ray; retailers and studios followed within weeks. Toshiba ended HD DVD production in February 2008, making it one of the shortest-lived consumer formats on record.
Worth remembering
- It was backed by Toshiba and Microsoft, with an add-on HD DVD drive for the Xbox 360.
- Warner Bros. switching to Blu-ray in January 2008 collapsed the format within weeks.
Sources
A graveyard tradition: leave a stone to show you came, and remembered.