Nintendo’s Game Boy, released in 1989, won the handheld market not on power but on battery life and games. Its dot-matrix screen showed four shades of green-grey, it ran for hours on four AA batteries, and it shrugged off the colour screens of the Atari Lynx and Sega Game Gear that drained their cells. Bundling Tetris made it a phenomenon across ages, and the line with Game Boy Color sold over 118 million units. The Game Boy Advance and then the dual-screen Nintendo DS succeeded it, and Nintendo discontinued the original line in 2003.
Worth remembering
- Bundling Tetris with the launch turned the handheld into an all-ages phenomenon.
- Its monochrome screen and four AA batteries let it run for many hours, beating flashier rivals.
Sources
A graveyard tradition: leave a stone to show you came, and remembered.