Nintendo’s Game Boy, released in 1989, won the handheld market not on power but on battery life and games. Its dot-matrix screen showed four shades of green-grey, it ran for hours on four AA batteries, and it shrugged off the colour screens of the Atari Lynx and Sega Game Gear that drained their cells. Bundling Tetris made it a phenomenon across ages, and the line with Game Boy Color sold over 118 million units. The Game Boy Advance and then the dual-screen Nintendo DS succeeded it, and Nintendo discontinued the original line in 2003.
Worth remembering
- Bundling Tetris with the launch turned the handheld into an all-ages phenomenon.
- Its monochrome screen and four AA batteries let it run for many hours, beating flashier rivals.
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Sources
- Nintendo released the Game Boy in 1989; the line sold over 118 million units with Game Boy Color Wikipedia
- The original Game Boy line was succeeded by the Game Boy Advance and discontinued in 2003 Wikipedia
- The Game Boy launched in Japan in April 1989; bundling Tetris made it a mass-market hit, and the line sold nearly 120 million units across its variants. Engadget
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